The AutoMotion mobile app Location Targeting technology has revolutionized the way in which dealers communicate with their customers. The technology allows dealers to target shoppers based on location and provide relevant messaging directly to the smartphone. From the showroom to service, targeted messaging has resulted in tremendous customer engagement, permitting dealers to close more deals on the lot and bring cross-shopping customers back to the showroom.
New beacon integration with Location Targeting permits micro-targeting in the showroom. Customers shopping on their smartphone are able to receive incentives, inventory updates, vehicle info, and more, automatically from their smartphone while on the showroom floor.
“Beacons add additional exciting abilities to our Location Targeting technology,” stated AutoMotion President Ben Anderson.